How do I compare different marketing metrics?
To compare marketing metrics, start by identifying the key metrics you want to analyze, such as ROI, CTR, and conversion rates.
What is ROI and why is it important?
ROI, or Return on Investment, measures the profitability of an investment. It's important because it helps you assess the effectiveness of your marketing strategies.
Can you give me an example of how to calculate ROI?
Sure! To calculate ROI, use the formula: (Net Profit / Cost of Investment) x 100. For example, if you spent $1000 and made $1500, your ROI would be 50%.
What other metrics should I consider?
Other important metrics include Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and conversion rates, as they provide a comprehensive view of your marketing performance.
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