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MagicBuddy

What are the best metrics for measuring donor engagement?

An example of an AI chatbot conversation about metrics for donor engagement measurement.

😀
You

What are the best metrics for measuring donor engagement?

MagicBuddy
MagicBuddy

Some key metrics include donor retention rate, average gift size, and engagement score.

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You

How do I calculate donor retention rate?

MagicBuddy
MagicBuddy

Donor retention rate is calculated by dividing the number of donors who gave in both the current and previous year by the total number of donors from the previous year.

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You

What is an engagement score?

MagicBuddy
MagicBuddy

An engagement score is a composite metric that evaluates donor interactions, such as event attendance, email opens, and social media engagement.

😀
You

Can you suggest tools to track these metrics?

MagicBuddy
MagicBuddy

Sure! Tools like DonorPerfect, Bloomerang, and Salesforce Nonprofit Cloud can help track donor engagement metrics.

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