What are the best metrics for measuring donor engagement?
Some key metrics include donor retention rate, average gift size, and engagement score.
How do I calculate donor retention rate?
Donor retention rate is calculated by dividing the number of donors who gave in both the current and previous year by the total number of donors from the previous year.
What is an engagement score?
An engagement score is a composite metric that evaluates donor interactions, such as event attendance, email opens, and social media engagement.
Can you suggest tools to track these metrics?
Sure! Tools like DonorPerfect, Bloomerang, and Salesforce Nonprofit Cloud can help track donor engagement metrics.
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