What is the difference between metrics and qualitative data?

What is the difference between metrics and qualitative data?

Metrics are quantitative measurements used to assess performance, while qualitative data provides descriptive insights.

Can you give me examples of each?

Sure! Metrics could be sales numbers or website traffic, while qualitative data might include customer feedback or interviews.

When should I use qualitative data over metrics?

Use qualitative data when you need deeper insights into customer feelings or motivations, especially in exploratory research.

Are there any situations where both are needed?

Absolutely! Combining both can provide a comprehensive view, like using metrics to track trends and qualitative data to understand the reasons behind them.