Micro-Influencers vs. Macro-Influencers: Which is Better?

What are the main differences between micro-influencers and macro-influencers?

Micro-influencers typically have 1,000 to 100,000 followers and often engage more personally with their audience. Macro-influencers have larger followings, usually over 100,000, and can reach a broader audience but may have less personal engagement.

Which type of influencer is more effective for brand marketing?

It depends on your goals. Micro-influencers often have higher engagement rates and can create a more authentic connection, while macro-influencers can provide greater reach and visibility.

Can you give examples of brands that successfully used micro-influencers?

Sure! Brands like Glossier and Daniel Wellington have effectively used micro-influencers to build trust and community around their products.

What are the costs associated with hiring micro-influencers compared to macro-influencers?

Micro-influencers generally charge less, often working for product exchanges or lower fees, while macro-influencers can demand thousands of dollars per post due to their larger reach.