What is a mission statement and how do I create one?

What is a mission statement and how do I create one?

A mission statement defines an organization's purpose and primary objectives. To create one, start by identifying your core values, target audience, and what makes your organization unique.

Can you give me an example of a good mission statement?

Sure! For instance, "To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time" is Starbucks' mission statement.

What should I avoid when writing a mission statement?

Avoid jargon, being too vague, or making it too long. A mission statement should be clear, concise, and memorable.

How often should I revise my mission statement?

It's a good practice to review your mission statement every few years or whenever there are significant changes in your organization.