What are the key metrics to track for a mobile app?
An example of an AI chatbot conversation about mobile app performance metrics.
What are the key metrics to track for a mobile app?
The key metrics include user acquisition, retention rate, lifetime value, and engagement metrics like daily active users.
How do I calculate the retention rate?
Retention rate is calculated by taking the number of users who return to the app after a specific period and dividing it by the total number of users at the start of that period.
What is a good retention rate for mobile apps?
A good retention rate varies by industry, but generally, a 20-30% retention rate after 30 days is considered healthy.
Can you explain what lifetime value means?
Lifetime value (LTV) is the total revenue you can expect from a user throughout their entire relationship with your app.
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