How can I effectively monitor my competitors' social media activity?
You can use social media monitoring tools like Hootsuite, Sprout Social, or Brandwatch to track their posts and engagement.
What specific metrics should I focus on when analyzing their performance?
Focus on engagement rates, follower growth, post frequency, and the types of content they share to gauge their strategy.
Are there any free tools available for this purpose?
Yes, tools like Google Alerts, Social Search, and BuzzSumo offer free options to monitor competitors' social media.
How often should I check their social media?
It's best to check weekly to stay updated on their strategies and adjust your own accordingly.
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