What are some examples of successful brand recoveries?
Some notable examples include Apple after the Antennagate issue, and Domino's turnaround after negative feedback.
Can you tell me more about Apple's recovery?
Sure! Apple faced criticism with the iPhone 4's antenna issues but quickly addressed it by offering free cases and improving customer service.
What about Domino's? How did they recover?
Domino's revamped their pizza recipe and launched a transparent marketing campaign, admitting their past mistakes and inviting feedback.
Are there any other brands that have successfully recovered?
Yes, brands like Nike after the Colin Kaepernick controversy and Starbucks after the racial bias incident also made strong recoveries.
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