What are some effective user research case studies for MVPs?
An example of an AI chatbot conversation about MVP user research case studies.
What are some effective user research case studies for MVPs?
One notable case study is Dropbox, which used a simple landing page to gauge interest before building their MVP.
How did they validate their idea with that landing page?
They created a video explaining the product and collected email sign-ups to measure interest and validate demand.
Can you give another example?
Sure! Airbnb started with a simple website to test their concept of renting out air mattresses, which helped them refine their model.
What key insights did they gain from their research?
They learned about customer preferences, pricing strategies, and the importance of trust in the sharing economy.
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