How important is narrative consistency in branding?

How important is narrative consistency in branding?

Narrative consistency is crucial in branding as it helps build trust and recognition among consumers.

Can you give me an example of a brand that does this well?

Sure! Apple is a great example; their narrative of innovation and simplicity is consistent across all platforms.

What happens if a brand lacks narrative consistency?

Without narrative consistency, a brand may confuse its audience, leading to a loss of trust and loyalty.

How can a brand maintain narrative consistency?

Brands can maintain consistency by clearly defining their core values and ensuring all messaging aligns with them.