What are some examples of narrative marketing in various industries?
Narrative marketing uses storytelling to engage customers. For instance, Nike shares athlete stories to inspire.
Can you give me more examples from the tech industry?
Sure! Apple often uses narrative marketing by highlighting user experiences with their products in ads.
What about the food industry?
In the food industry, brands like Coca-Cola tell stories about happiness and sharing moments with friends.
How can small businesses use narrative marketing?
Small businesses can share their origin stories or customer testimonials to create a personal connection.
Are there any risks associated with narrative marketing?
Yes, if the story feels inauthentic or doesn't resonate, it can backfire and damage brand trust.
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