What are some effective neuromarketing techniques?
Neuromarketing techniques include eye tracking, fMRI, and EEG to understand consumer behavior and preferences.
How does eye tracking work in neuromarketing?
Eye tracking measures where and how long a person looks at different elements, helping marketers optimize layouts.
Can you give examples of brands using neuromarketing?
Sure! Brands like Coca-Cola and Apple use neuromarketing to enhance emotional connections and brand loyalty.
What ethical considerations should be taken into account?
Ethical considerations include consumer privacy, informed consent, and the potential for manipulation in marketing.
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