What factors influence our buying decisions?
Several factors influence buying decisions, including emotions, social influences, and cognitive biases.
Can you explain how emotions play a role in this?
Emotions can significantly impact decisions; positive feelings can lead to impulsive purchases, while negative emotions may cause avoidance.
What are some common cognitive biases that affect buying?
Common biases include anchoring, where initial prices set expectations, and scarcity, which creates urgency to buy.
How do social influences affect our choices?
Social influences, like peer pressure and cultural norms, can shape preferences and lead to conformity in purchasing.
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