What are common mistakes to avoid when creating a newsletter?
Some common mistakes include not having a clear goal, neglecting mobile optimization, and failing to segment your audience.
Can you elaborate on why mobile optimization is important?
Mobile optimization is crucial because a significant portion of users read emails on their mobile devices. If your newsletter isn't optimized, it can lead to a poor user experience and lower engagement.
What about the frequency of sending newsletters?
Sending newsletters too frequently can annoy subscribers, while sending them too infrequently can lead to disengagement. Finding a balance is key.
How can I effectively segment my audience?
You can segment your audience based on demographics, past behavior, or interests. This allows you to tailor content to specific groups, increasing relevance and engagement.
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