What are the main differences between niche influencers and macro influencers?
Niche influencers typically have a smaller, more engaged audience focused on a specific topic, while macro influencers have a larger following but may not engage as deeply with their audience.
Which type of influencer is more effective for brand marketing?
It depends on your goals. Niche influencers can drive higher engagement and trust, while macro influencers can provide broader reach.
Can you give examples of each type of influencer?
Sure! An example of a niche influencer could be a vegan food blogger, while a macro influencer might be a celebrity with millions of followers.
How do I choose the right influencer for my brand?
Consider your target audience, marketing goals, and the influencer's alignment with your brand values. Analyze their engagement rates too.
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