What are the differences between niche and mass marketing?

What are the differences between niche and mass marketing?

Niche marketing focuses on a specific segment of the market, while mass marketing targets a broad audience. Would you like to know more about the benefits of each?

Yes, what are the benefits of niche marketing?

Niche marketing allows for tailored messaging, less competition, and stronger customer loyalty. It can lead to higher conversion rates.

And what about mass marketing?

Mass marketing can reach a larger audience, which can lead to higher sales volume. It's often more cost-effective for brand awareness.

Which strategy is better for a startup?

It depends on your product and target audience. Niche marketing can be more effective for startups with limited resources.