What is the history behind Nike's slogan?
An example of an AI chatbot conversation about Nike's iconic slogan history.
What is the history behind Nike's slogan?
Nike's famous slogan, "Just Do It," was coined in 1988. It was part of a campaign to inspire and motivate athletes.
Who came up with the slogan?
The slogan was created by Dan Wieden, co-founder of the advertising agency Wieden+Kennedy.
What was the inspiration behind it?
The inspiration came from the last words of Gary Gilmore, a convicted murderer, who said "Let's do it" before his execution.
How has the slogan evolved over the years?
The slogan has remained consistent but has been adapted in various campaigns to resonate with different audiences.
What impact has it had on the brand?
It has become synonymous with Nike, representing motivation and athleticism, significantly boosting brand recognition.
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