How can my nonprofit improve its social media strategy?

How can my nonprofit improve its social media strategy?

To improve your nonprofit's social media strategy, start by defining your goals and target audience.

What types of content should we focus on?

Focus on storytelling, impact stories, and engaging visuals. Highlight your mission and community involvement.

How often should we post on social media?

Aim for consistency; posting 3-5 times a week is a good starting point. Adjust based on engagement.

Should we use paid advertising?

Yes, consider using paid ads to boost important posts and reach a wider audience, especially for fundraising.

What metrics should we track to measure success?

Track engagement rates, follower growth, website traffic from social media, and conversion rates for campaigns.