How can I improve my nonprofit's website analytics?
To improve your nonprofit's website analytics, start by setting clear goals for what you want to track, such as visitor engagement or donation conversions.
What tools should I use for tracking?
Popular tools include Google Analytics for general tracking, and tools like Donorbox for tracking donations specifically.
How can I analyze the data I collect?
Look for trends in visitor behavior, such as which pages have the highest bounce rates, and adjust your content accordingly.
What metrics are most important for nonprofits?
Key metrics include website traffic, conversion rates, average session duration, and user demographics.
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