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What are the advantages of NPS over CSAT?

An example of an AI chatbot conversation about NPS vs CSAT advantages.

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You

What are the advantages of NPS over CSAT?

MagicBuddy
MagicBuddy

NPS, or Net Promoter Score, focuses on customer loyalty and future behavior, while CSAT measures satisfaction with a specific interaction.

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You

Can you explain how NPS is calculated?

MagicBuddy
MagicBuddy

NPS is calculated by asking customers how likely they are to recommend your product on a scale of 0-10. Scores of 9-10 are promoters, 7-8 are passives, and 0-6 are detractors.

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You

Why is customer loyalty important for businesses?

MagicBuddy
MagicBuddy

Customer loyalty leads to repeat business, referrals, and can significantly reduce marketing costs, making it crucial for long-term success.

😀
You

Are there any drawbacks to using NPS?

MagicBuddy
MagicBuddy

Yes, NPS can oversimplify customer feedback and may not capture the full customer experience, so it's best used alongside other metrics.

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