What are the differences between one-time and recurring purchases in eCommerce?
One-time purchases are single transactions, while recurring purchases involve ongoing payments for subscriptions or services.
Can you give me examples of each type?
Sure! A one-time purchase could be buying a pair of shoes, while a recurring purchase might be a monthly subscription to a streaming service.
What are the benefits of recurring purchases for businesses?
Recurring purchases provide predictable revenue, improve customer retention, and can lead to higher lifetime value for customers.
Are there any downsides to recurring purchases?
Yes, potential downsides include customer churn, the need for ongoing engagement, and the challenge of managing subscriptions effectively.
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