What are online focus groups and how do they work?
An example of an AI chatbot conversation about online focus groups and their functionality.
What are online focus groups and how do they work?
Online focus groups are virtual discussions where participants share their opinions on products or services. They typically involve a moderator who guides the conversation.
What are the benefits of using online focus groups?
Benefits include cost-effectiveness, access to a diverse audience, and the ability to gather insights quickly from anywhere.
How do I recruit participants for an online focus group?
You can recruit participants through social media, email lists, or specialized market research platforms that connect you with potential respondents.
What tools do I need to conduct an online focus group?
You'll need video conferencing software, a reliable internet connection, and tools for recording or taking notes during the session.
How long do online focus groups usually last?
Typically, online focus groups last between 60 to 90 minutes, depending on the topics being discussed.
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