What are the key differences between online and offline advertising?
Online advertising uses digital platforms like social media and websites, while offline advertising includes print, TV, and radio.
Which one is more effective for small businesses?
It depends on the target audience. Online advertising can be more cost-effective and targeted, while offline can build local brand awareness.
Can you give examples of each type?
Sure! Online examples include Google Ads and Facebook Ads. Offline examples include billboards and newspaper ads.
What are the costs associated with each?
Online advertising often has lower entry costs and flexible budgets, while offline can have higher fixed costs like printing and media buys.
How do I decide which is best for my business?
Consider your target audience, budget, and marketing goals. A mix of both might be the best approach.
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