How can I optimize my custom audiences for better ad targeting?
An example of an AI chatbot conversation about optimizing custom audiences for effective ad targeting.
How can I optimize my custom audiences for better ad targeting?
To optimize your custom audiences, start by analyzing your existing audience data to identify key demographics and behaviors.
What specific data points should I focus on?
Focus on engagement metrics, purchase history, and website interactions. These can help refine your audience segments.
How often should I update my custom audiences?
It's best to update your custom audiences regularly, ideally every month, to ensure they reflect current trends and behaviors.
Can I use lookalike audiences in conjunction with custom audiences?
Yes, combining lookalike audiences with custom audiences can enhance your targeting by reaching new users similar to your best customers.
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