What are the main differences between outdoor advertising and online advertising?
Outdoor advertising includes billboards and posters, while online advertising encompasses social media and search engine ads.
Which one is more effective for reaching a younger audience?
Online advertising is generally more effective for younger audiences, as they spend more time online.
What are the costs associated with each type of advertising?
Outdoor advertising can have high upfront costs for placements, while online advertising often allows for more flexible budgets.
Can you give examples of successful campaigns for both types?
Sure! A successful outdoor campaign is Coca-Cola's 'Share a Coke' billboards, while Nike's targeted online ads have driven significant engagement.
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