What is PageRank and how does it work in search engines?

What is PageRank and how does it work in search engines?

PageRank is an algorithm used by Google Search to rank web pages in their search results. It works by evaluating the quantity and quality of links to a page, determining its importance.

How does the quality of links affect PageRank?

The quality of links is crucial; links from authoritative and relevant sites carry more weight, boosting a page's PageRank.

Can PageRank be manipulated?

Yes, some techniques like link farming can manipulate PageRank, but search engines continuously update their algorithms to combat this.

Is PageRank still relevant today?

While PageRank is still a factor, modern search engines use many other signals to determine rankings, making it just one part of a larger algorithm.