What are the differences between paid and organic marketing?
Paid marketing involves paying for ads to reach your audience, while organic marketing focuses on unpaid strategies like SEO.
Which one is more effective for small businesses?
It depends on your goals. Paid marketing can yield quick results, while organic marketing builds long-term brand awareness.
Can you give examples of each?
Sure! Paid marketing examples include Google Ads and Facebook Ads, while organic marketing includes blog posts and social media engagement.
What are the costs associated with each?
Paid marketing costs vary based on the platform and competition, while organic marketing costs are mainly time and content creation.
How can I measure the success of each?
For paid marketing, track ROI and conversion rates. For organic, monitor website traffic, engagement metrics, and search rankings.
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