What is persona research and why is it important?
Persona research involves creating detailed profiles of target users to understand their needs, behaviors, and motivations. It's crucial for designing user-centered products.
How do I conduct effective persona research?
To conduct effective persona research, start by gathering data through surveys, interviews, and observations. Analyze this data to identify patterns and create distinct user personas.
Can you give me an example of a user persona?
Sure! A user persona might be 'Tech-Savvy Millennial', aged 25-35, who values convenience and sustainability in products.
What are the common mistakes in persona research?
Common mistakes include relying on assumptions instead of data, creating too many personas, and failing to update them as user needs change.
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