What does it mean to pivot in a startup?
Pivoting in a startup refers to a fundamental shift in business strategy to test a new approach or product.
Can you give me an example of a successful pivot?
Sure! Instagram started as a check-in app called Burbn but pivoted to focus on photo sharing, which led to its success.
What are some signs that a startup needs to pivot?
Signs include stagnant growth, lack of customer engagement, or feedback indicating that the product doesn't meet market needs.
How can a startup effectively manage a pivot?
Effective management involves clear communication with the team, gathering data to support the pivot, and being agile in execution.
What are the risks associated with pivoting?
Risks include potential loss of existing customers, resource allocation issues, and the possibility of not finding a better market fit.
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