What is platform-specific deep linking?

What is platform-specific deep linking?

Platform-specific deep linking refers to the practice of creating links that direct users to specific content within a mobile app, depending on the platform they are using, such as iOS or Android.

How does it differ from regular deep linking?

Regular deep linking directs users to a specific page or content within an app, but platform-specific deep linking tailors the experience based on the user's device, ensuring compatibility and optimal user experience.

Can you give me an example of how it works?

Sure! If a user clicks a link to a product on a website, a platform-specific deep link can open the product page directly in the app on their device, whether it's an iPhone or an Android phone.

What are the benefits of using platform-specific deep linking?

The benefits include improved user experience, higher conversion rates, and the ability to track user engagement more effectively.