What are some effective post-holiday email strategies?
You can start by segmenting your audience based on their holiday shopping behavior. This allows for personalized messaging.
How can I personalize my emails for different segments?
Use their purchase history to recommend related products or send tailored offers. Also, consider their engagement level.
What subject lines work best for post-holiday emails?
Subject lines that create urgency or highlight exclusive offers tend to perform well, like 'Last Chance for Holiday Deals!'
Should I include any special promotions?
Absolutely! Offering discounts or loyalty points can encourage repeat purchases and re-engage customers.
How often should I send these emails?
Start with a few targeted emails over the first month after the holidays, then adjust based on engagement metrics.
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