What is A/B testing in PPC campaigns?
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What is A/B testing in PPC campaigns?
A/B testing in PPC campaigns involves comparing two versions of an ad to see which performs better.
How do I set up an A/B test for my ads?
You can set up an A/B test by creating two variations of your ad, changing one element, and running them simultaneously.
What elements should I test in my ads?
You can test headlines, images, call-to-action buttons, and even targeting options to see what resonates best.
How long should I run an A/B test?
Typically, you should run an A/B test for at least a week to gather enough data for reliable results.
What metrics should I look at to evaluate the results?
Focus on metrics like click-through rate (CTR), conversion rate, and cost per conversion to evaluate performance.
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