What are common mistakes in PPC advertising?
An example of an AI chatbot conversation about PPC advertising mistakes.
What are common mistakes in PPC advertising?
Some common mistakes include poor keyword selection, not using negative keywords, and neglecting ad extensions.
How can I improve my keyword selection?
You can use tools like Google Keyword Planner to find relevant keywords and analyze their performance.
What are negative keywords and why are they important?
Negative keywords prevent your ads from showing on irrelevant searches, saving your budget and improving targeting.
Should I focus on broad match or exact match keywords?
It depends on your goals. Broad match can increase reach, while exact match offers more control over who sees your ads.
How often should I review my PPC campaigns?
It's best to review your campaigns at least once a week to optimize performance and adjust strategies.
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