What are some effective PPC bidding strategies?

What are some effective PPC bidding strategies?

Effective PPC bidding strategies include manual bidding, automated bidding, and enhanced CPC. Each has its own advantages.

Can you explain how automated bidding works?

Automated bidding uses algorithms to set bids based on your goals, like maximizing conversions or targeting a specific CPA.

What is the difference between manual and automated bidding?

Manual bidding allows you to set bids for each keyword, while automated bidding adjusts bids automatically based on performance.

Which strategy is best for a small budget?

For a small budget, consider using manual bidding to control costs and focus on high-performing keywords.