What are the key metrics to track in PPC campaigns?
An example of an AI chatbot conversation about key metrics in PPC campaigns.
What are the key metrics to track in PPC campaigns?
The key metrics to track in PPC campaigns include Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS).
Can you explain what CTR is and why it's important?
Click-Through Rate (CTR) measures the percentage of people who click on your ad after seeing it. It's important because a higher CTR indicates that your ad is relevant and engaging to your audience.
What is a good CTR benchmark for PPC?
A good CTR benchmark for PPC can vary by industry, but generally, a CTR of 2% or higher is considered good.
How do I improve my conversion rate?
To improve your conversion rate, consider optimizing your landing pages, using targeted keywords, and refining your ad copy to better match user intent.
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