What are the key metrics to track in public relations?
An example of an AI chatbot conversation about PR metrics and their importance.
What are the key metrics to track in public relations?
Key PR metrics include media coverage, audience reach, engagement rates, and sentiment analysis.
How do I measure media coverage effectively?
You can measure media coverage by tracking the number of mentions, the quality of the outlets, and the share of voice.
What tools can I use to analyze these metrics?
Tools like Cision, Meltwater, and Google Analytics can help you analyze PR metrics effectively.
How often should I review these metrics?
It's best to review PR metrics monthly to adjust strategies and measure progress.
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