How can predictive analytics improve sales strategies?
Predictive analytics can enhance sales strategies by analyzing historical data to forecast future sales trends and customer behavior.
What types of data do we need for effective predictive analytics?
You typically need historical sales data, customer demographics, purchasing patterns, and market trends.
Can you give me an example of a successful implementation?
Sure! A retail company used predictive analytics to identify high-value customers, resulting in a 20% increase in sales.
What tools are available for implementing predictive analytics?
Popular tools include Salesforce Einstein, IBM Watson Analytics, and Microsoft Azure Machine Learning.
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