What is the proper format for a press release?
An example of an AI chatbot conversation about press release formatting.
What is the proper format for a press release?
A press release typically includes a headline, subheadline, dateline, introduction, body, boilerplate, and contact information.
Can you explain what each section should contain?
Sure! The headline grabs attention, the subheadline provides a summary, the dateline includes the date and location, the introduction answers the who, what, when, where, and why, the body provides details, the boilerplate gives background on the company, and the contact info is for media inquiries.
How long should a press release be?
A press release should generally be one page long, around 400-600 words, to keep it concise and engaging.
What are some common mistakes to avoid?
Common mistakes include using jargon, being overly promotional, neglecting the inverted pyramid structure, and failing to proofread.
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