What are effective pricing strategies during a recession?
During a recession, businesses often adopt strategies like discount pricing, value bundling, and dynamic pricing to attract customers.
Can you explain how discount pricing works?
Discount pricing involves reducing the price of products or services to stimulate demand and increase sales volume.
What about value bundling? How does that help?
Value bundling combines multiple products or services at a lower price than if purchased separately, enhancing perceived value for customers.
Are there any risks associated with these strategies?
Yes, risks include potential damage to brand perception, reduced profit margins, and customer expectations for lower prices in the future.
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