What are some effective pricing strategies for startups?
Startups can consider strategies like penetration pricing, value-based pricing, and freemium models to attract customers.
Can you explain penetration pricing?
Penetration pricing involves setting a low initial price to gain market share quickly, then gradually increasing it.
What about value-based pricing?
Value-based pricing sets prices based on the perceived value to the customer rather than the cost of production.
Are there any risks with these strategies?
Yes, risks include potential losses from low prices and customer expectations that may be hard to meet later.
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