What are common mistakes in pricing strategy?
Common mistakes include underpricing, ignoring costs, and not considering customer perception.
How can underpricing affect my business?
Underpricing can lead to reduced profit margins and may devalue your product in the eyes of customers.
What should I consider when setting prices?
Consider your costs, competitor pricing, customer demand, and perceived value of your product.
Can you give examples of companies that failed due to pricing mistakes?
Sure! Companies like J.C. Penney and Coca-Cola faced challenges due to poor pricing strategies.
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