What are the privacy concerns with Google Analytics?
Google Analytics collects a lot of user data, which raises concerns about user privacy and data security.
How does Google Analytics track user data?
It uses cookies and tracking codes to gather information about user behavior on websites.
Are there any alternatives to Google Analytics that are more privacy-friendly?
Yes, alternatives like Matomo and Fathom Analytics prioritize user privacy and do not track personal data.
What can website owners do to protect user privacy while using analytics?
Website owners can anonymize IP addresses, limit data retention, and provide clear privacy policies.
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