What are the key steps in a product launch timeline?
A typical product launch timeline includes market research, product development, testing, marketing strategy, and launch day activities.
How long does each step usually take?
It varies, but generally, market research can take 2-4 weeks, product development 3-6 months, and marketing strategy 1-2 months.
What should I focus on during the marketing strategy phase?
Focus on identifying your target audience, creating a unique value proposition, and planning promotional activities.
Can you give me an example of a successful product launch?
Sure! The launch of the iPhone in 2007 is a great example, with extensive market research and a strong marketing campaign.
What common mistakes should I avoid during a product launch?
Avoid poor market research, lack of a clear marketing strategy, and insufficient testing before the launch.
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