What are the latest trends in programmatic advertising?
An example of an AI chatbot conversation about programmatic advertising trends.
What are the latest trends in programmatic advertising?
Some of the latest trends include increased use of AI for targeting, the rise of connected TV advertising, and a focus on privacy.
How is AI changing the landscape of programmatic advertising?
AI is enhancing targeting accuracy, optimizing ad placements in real-time, and improving overall campaign performance.
What role does data privacy play in programmatic advertising?
Data privacy is crucial as regulations like GDPR and CCPA impact how data is collected and used for targeting.
Can you explain the concept of connected TV advertising?
Connected TV advertising refers to ads served on smart TVs or devices connected to the internet, allowing for targeted campaigns.
What are some challenges faced in programmatic advertising?
Challenges include ad fraud, transparency issues, and the need for better data management practices.
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