What is the difference between programmatic and direct advertising?

What is the difference between programmatic and direct advertising?

Programmatic advertising uses automated technology to buy and sell ad space, while direct advertising involves direct negotiations between advertisers and publishers.

Which one is more effective for small businesses?

Programmatic advertising can be more effective for small businesses due to its ability to target specific audiences and optimize campaigns in real-time.

Are there any downsides to programmatic advertising?

Yes, some downsides include potential ad fraud, lack of transparency, and the complexity of managing programmatic campaigns.

How do I get started with programmatic advertising?

To get started, you can choose a demand-side platform (DSP), set your budget, define your target audience, and create your ad creatives.

Can I use both methods simultaneously?

Absolutely! Many businesses use both programmatic and direct advertising to maximize their reach and effectiveness.