What are the key differences between programmatic and traditional advertising?

What are the key differences between programmatic and traditional advertising?

Programmatic advertising uses automated technology to buy and sell ad space, while traditional advertising relies on direct negotiations and manual processes.

Can you explain how programmatic advertising works?

Sure! Programmatic advertising uses algorithms and data to target specific audiences in real-time, optimizing ad placements.

What are the advantages of programmatic advertising over traditional methods?

Advantages include better targeting, real-time analytics, cost efficiency, and the ability to reach a larger audience quickly.

Are there any downsides to programmatic advertising?

Yes, potential downsides include ad fraud, lack of transparency, and the need for a strong data strategy to be effective.