What are the pros and cons of polling in research?
Polling can provide quick insights and gauge public opinion, but it may also lead to biased results if not done correctly.
Can you elaborate on the potential biases in polling?
Sure! Bias can occur due to sample selection, question wording, or timing of the poll, which can skew results.
What are some advantages of using polling?
Advantages include the ability to gather data from a large audience quickly and the potential to inform decision-making.
Are there alternatives to polling for gathering opinions?
Yes, alternatives include focus groups, interviews, and social media analysis, each with its own strengths and weaknesses.
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