What is the psychology of framing in communication?

What is the psychology of framing in communication?

The psychology of framing refers to how the presentation of information influences perception and decision-making. It highlights that the way information is structured can significantly affect how people interpret it.

Can you give me an example of framing in everyday life?

Sure! For instance, when a product is labeled as '90% fat-free' instead of '10% fat,' it frames the information positively, influencing consumers to perceive it as healthier.

How does framing affect our decisions?

Framing can lead to different choices based on how options are presented. For example, people may choose a surgery with a '90% success rate' over one with a '10% failure rate,' even though they are the same.

Are there any negative effects of framing?

Yes, negative framing can lead to biased decisions, manipulation, and misinterpretation of facts, which can affect personal and societal outcomes.