What factors influence consumer purchasing decisions?
Several factors influence purchasing decisions, including psychological, social, and economic factors. Would you like to explore a specific one?
Yes, can you explain the psychological factors?
Psychological factors include motivation, perception, beliefs, and attitudes. For instance, a consumer's motivation can drive them to buy a product that fulfills a need.
What about social factors?
Social factors involve family, friends, and social media influences. Recommendations from peers can significantly impact a consumer's choice.
How do economic factors play a role?
Economic factors include income level, economic conditions, and pricing. A consumer's financial situation can greatly affect their purchasing power.
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