What are the main differences between push notifications and email?
Push notifications are instant alerts sent to users' devices, while emails are messages sent to inboxes that can be read later.
Which one has a higher engagement rate?
Generally, push notifications have a higher engagement rate due to their immediacy, but it can vary by audience.
Are there any situations where email is better than push notifications?
Yes, emails are better for detailed information, longer content, and when users prefer to read at their own pace.
How can I decide which one to use for my business?
Consider your audience's preferences, the type of content you want to share, and the urgency of your messages.
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